No dealer. No middleman. No markup.Order by phone: (888) 647-4233

Custom retractable awnings from the manufacturer

Factory Direct to Your Door

Your awning is made to order in the USA and shipped straight from our factory. No dealer, no showroom and no installer fees. You install it yourself and keep the savings.

  • Made to order in the USA
  • Buy direct from the manufacturer
  • Sunbrella® fabrics
  • Somfy® motors on motorized models
  • Step-by-step install guides
  • Up to 8-year fabric warranty
4.8 out of 5 average customer rating
Navy retractable awning shading an outdoor dining patio

Shade built to your exact size, sent straight to you

Choose the width, projection, fabric and operation online, and the factory builds your retractable awning to order. It extends when you want shade on the patio or deck and rolls away when you want the open sky back.

Shading Direct awnings mount on almost any surface:

  • Wall mount
  • Under a soffit or eave
  • Roof mount with brackets

Why buying factory direct costs you less

A typical awning passes through several companies before it reaches your home, and each one adds its cut. Shading Direct is the manufacturer, so your awning goes from our factory to your door.

The dealer routeWhat most homeowners pay for
Factory
+ markup
Distributor
+ markup
Dealer showroom
+ labor
Install crew
Your home
The Shading Direct routeManufacturer to homeowner
Our factory in Middletown, NY
Shipped to you
Your door
You install it. You keep the difference.

What goes into a Shading Direct awning

The same premium components you would find through a dealer, built into an awning you can put up yourself.

Motorized SunCover 5000 awning extended over a poolside patio

Shade at the press of a button

Motorized models run on Somfy® motors and open or close from a remote, so you can follow the sun through the day without touching a crank.

  • Remote control included with motorized awnings
  • Manual backup on motorized units
  • Solar-powered and app-controlled options available
  • Prefer manual? Hand-crank models cost less

Effortless Shade at the Push of a Button

Motorized retractable awnings eliminate manual cranking completely. Powered by whisper-quiet, ultra-reliable Somfy® tubular motors, your awning glides open and closed with a single tap of your multi-channel wireless remote.

✓
Instant Comfort as the Sun MovesEasily adjust coverage throughout the day as sunlight changes angle, keeping your patio cool and protected from harsh glare and UV rays.
✓
Multi-Channel Wireless Remote IncludedOperate your awning from up to 65 feet away inside the house or across the lawn, with smooth stop-at-any-point control.
✓
Built-In Manual Override BackupEvery motorized model includes an integrated manual override gear and removable hand crank so you are never left without shade during power outages.
✓
Smart Wind Sensor & App Integration CompatiblePair with motion wind sensors for automatic retracting in sudden gusts, or add smart-hub connectivity for smartphone app scheduling.

Pick your SunCover model

Three retractable awnings, all built to order and designed for do-it-yourself installation. Configure size and fabric on the product page to see your price.

SunCover 1000 retractable awning
Entry model

SunCover 1000

Easy, effective shade without extra options to sort through. The simplest way into a quality retractable awning.

Build Your SunCover 1000
SunCover 4000 retractable awning
Mid-range

SunCover 4000

Larger sizes, smoother operation and more ways to customize, while staying easy to install yourself.

Build Your SunCover 4000
SunCover 5000 retractable awningCustomer favorite
Flagship

SunCover 5000

Serious shade coverage with a durable powder-coated frame and fade-resistant fabric.

  • Widths up to 20 ft
  • Projections from 5 ft to 13 ft
  • Manual or motorized
Build Your SunCover 5000

Need a screen instead? Browse EdgeLock exterior screens

See a Shading Direct awning in action

Transform your patio or deck with custom-built retractable awnings and exterior screens shipped straight from our USA factory to your doorstep.

✓
Factory-Direct Pricing — No Dealer MarkupCut out salespeople and showroom overhead so you keep the savings in your pocket.
✓
Custom Retractable Awnings & EdgeLock ScreensBuilt to your exact width and projection for residential decks, patios, or commercial storefronts.
✓
Marine-Grade Sunbrella® & Somfy® MotorsPowder-coated aluminum frames, 18-8 stainless steel hardware, and whisper-quiet motorization.
✓
DIY-Friendly Installation in an AfternoonStep-by-step illustrated guides and dedicated phone support make setup simple — no contractors needed.

Your new awning in 3 steps

No estimate visit and no waiting on an installer's schedule.

  1. 1

    Build and order it online

    Choose your model, width, projection, Sunbrella fabric and manual or motorized operation. Prefer to talk it through? Order by phone with our team.

    Start building your awning
  2. 2

    We make it and ship it to you

    Your awning is built to order in Middletown, NY, usually within 5 working days (allow up to 3 weeks in peak season). Freight delivery then takes 2 to 6 working days.

    Shipping and delivery details
  3. 3

    Install it yourself

    Follow the illustrated install guide for your model, with the recommended tools listed up front. Plan on a helper, and call us if you get stuck.

    See the install guides

Why homeowners buy from Shading Direct

Premium shade without the premium markup, from a manufacturer that has been building awnings for decades.

Over 25 years of manufacturing

More than a quarter century building shading products, now sold straight to the people who use them.

Made to order in the USA

Assembled in the United States from North American and European materials, with nothing imported from China.

Full-term warranty, not prorated

Up to 7 years on the frame and hardware and up to 8 years on the fabric, depending on the model.

4.8out of 5 average rating

Rated #1 retractable awning manufacturer by Retractable Awning Review, 10 years running

Homeowners who installed their own Shading Direct awnings give us an average of 4.8 out of 5.

Read Customer Reviews

Questions before you order

Still unsure? Call (888) 647-4233 and talk to our team.

Do I need a contractor to install it?
No. Shading Direct awnings are designed for homeowners to install. Each model has an illustrated guide that lists the tools and hardware you need, and our team is a phone call away if you have questions.
Where can the awning be mounted?
On a wall, under a soffit or eave, or on the roof with roof brackets when there is not enough wall height.
How long until it arrives?
Production usually takes up to 5 working days, or up to 3 weeks in peak season. After it leaves the factory, freight delivery takes 2 to 6 working days.
Where do you ship?
Anywhere in the contiguous 48 United States.
How is it delivered?
By freight truck, in one box about 2 feet longer than your awning and roughly 12 lbs per foot, so have someone help you unload. Inspect the box and note any damage on the driver's paperwork before you sign. A call-ahead delivery service is available for $35. Shipping details
What is the awning fabric made of?
100% solution-dyed acrylic from Sunbrella®. The hardware is 18-8 stainless steel and the frame is powder-coated aluminum.
What does the warranty cover?
Shading Direct offers full-term warranties, not prorated. The SunCover 5000 carries 7 years on the frame, 8 years on the fabric and 5 years on the motor and electronics. Full warranty details
Can I change or return my order?
Call us right away and we can change your order before production starts. Because every awning is custom made, returns are accepted within 15 days of delivery with a 30% restocking fee. Return policy
How do I pay?
Check out securely on shadingdirect.com, or place your order over the phone at (888) 647-4233.

Skip the dealer. Order factory direct.

Custom retractable awnings, built in Middletown, NY and shipped to your door. Install it in an afternoon and enjoy the shade for years.

View from under a retractable awning toward a lake
Striped awning over a backyard patio
Red striped awning over windows
Navy awning over an outdoor dining area
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